Who we are

Aurra is a women-owned independent studio.

 

My name is Danie. Ever since I was a child, I have found joy in creating things with my hands. Whether painting, sculpting, or designing, I was always drawn to the beauty of craftsmanship. My journey led me to study art and design, where I refined my skills, but my heart was always pulled toward something deeper—something with meaning beyond aesthetics.

That’s when I found crystals.

I’ve always felt a spiritual connection in my life. I believe that everything carries energy and that every object tells a story. Crystals, in particular, spoke to me—not just for their beauty but for their power to heal, protect, and guide.

But as I explored the crystal jewelry market, I saw a gap—

❌ Designs that felt generic or mass-produced

❌ Jewelry that lacked true craftsmanship and energy alignment

 

I knew I could do better. I wanted to create crystal jewelry that was not only beautiful but also functional, purposeful, and deeply meaningful. And so, Aurra was born.